It's Not the Medium, It's the Message
It's Not the Medium, It's the Message Maxi winners find different routes to advertising success By Tracy Charuhas A couple gazes through a large window to catch a glimpse of the newest addition to their family. Their eyes mist up as their baby emerges from behind the glass. ...More
October 1, 1999 Tracy Charuhas
Posted in Articles,
Marketing
Keeping It All in the Family
Keeping It All in the Family Passing on the family business has never been more difficult, a fact former ICA President and carwash veteran Marshall Paisner decries. In his new book, Sustaining the Family Business, Paisner identifies the reasons most businesses never make it ...More
September 1, 1999 Marshall B. Paisner
Posted in Articles
RO Systems Are Here to Stay
RO Systems Are Here to Stay Save labor and please the customer, too By Charles Borchard RO water is aggressive and requires PVC or stainless plumbing. Reverse Osmosis spot-free rinse systems are here to stay in the carwash business. They are a labor-saver in full service ...More
September 1, 1999 Charles Borchard
Posted in Articles,
Operations
Canopies Can Make a Difference
Canopies Can Make a Difference By Lisa Arnseth The portable nature and varying sizes of canopies make them ideal for a variety of car care applications. The versatility of a canopy is something that is not lost on anyone who uses one in their business. They can they be ...More
September 1, 1999 Lisa Arnseth
Posted in Articles,
Operations
Employee Motivation, Training Crucial to High Sales
Employee Motivation, Training Crucial to High Sales By Tracy Charuhas Sales by front-line carwash employees often soar after the implementation of a sales incentive program. Offering monetary sales incentives to front-line employees while still enjoying a healthy profit is ...More
September 1, 1999 Tracy Charuhas
Posted in Articles,
Operations
Closed for Lunch.........Back in 1 Hour
Closed for Lunch.........Back in 1 Hour They do things a little differently in Red Bluff By Lisa Arnseth Located about 130 miles north of Sacramento, CA, the town of Red Bluff is quietly nestled along the Sacramento River. Until Barry DeForest opened his business in 1988, ...More
September 1, 1999 Lisa Arnseth
Posted in Articles
Convenience Creates a Winning Combination
Convenience Creates a Winning Combination The number of operators planning to pump up gas sales is on the rise By Tracy Charuhas A dedicated gas pump serves carwash customers only at this location. Oil embargoes, environmental regulations and the changing strategies of ...More
September 1, 1999 Tracy Charuhas
Posted in Articles,
Marketing,
Operations
Used Oil Heaters Deliver Multiple Benefits
Used Oil Heaters Deliver Multiple Benefits Units help curb nation's largest source of water pollution By E. Ron Watson The used oil-fired heating industry has grown in recent years, largely through a better understanding of the economic benefits and technological advances ...More
September 1, 1999 E. Ron Watson
Posted in Articles
6 Questions with Eric Wulf, ICA
Grace for Vets Surpasses 100K Carwashes
Building Success from the Inside Out
Grace for Vets Tops 1,300 Carwashes
