NASCAR Car Wash Revs Its Engine
When the 1903 Car Wash Co. announced in May that it had signed an exclusive licensing agreement with NASCAR to develop 40 branded carwash locations within five years, the carwash industry’s collective eyebrows rose in unison. Nevertheless, the NASCAR Car Wash rollout offers ...More
October 13, 2010 By Tony Jones
Posted in Articles,
Marketing,
Operations
Kicking the Carwash Discount Addiction
Carwashing has been forever changed by the recession and discounting shouldn’t be the favorite tool operators turn to in order to attract customers. The question is how do retailers who trained consumers to expect discounts, retrain the same consumers to make purchases ...More
October 6, 2010 By Kyle Doyle
Posted in Articles,
Marketing
Commentary: When Does the Carwash Healing Begin?
Faith can be a powerful tool. Strongly believing in something can be the impetus to enact change or alter circumstances for the better. This type of belief system can keep an entire industry afloat but is the type of faith that seems to be missing from the carwash industry. ...More
October 5, 2010 By Mike Perry
Posted in Articles,
Operations
12 Tips to Boost Your Carwash Customer Service Plan
Now is the time to take your customer service to the next level. Many carwash operators have cut back on their marketing budgets due to slow or declining sales, but I have spoken with others who continue to look for smart ways to increase sales. Some operators don’t realize ...More
September 29, 2010 By Bobby Willis
Posted in Articles,
Marketing
Build Value by Improving Your Customer Experience
Detail business owners seldom consider the overall customer experience when dealing with a stop-in or telephone customer. Yet, those experiences are just as important to the customer as the quality of detail — maybe more so. ...More
September 28, 2010 By Keith Duplessie
Posted in Articles,
Operations
Emergency Contacts a Key Part of Carwash Risk Management
As a car care business owner, you are called upon to wear many different hats. When your job includes overseeing personnel, distribution, sales, marketing, technology, accounting and most everything else, risk management sometimes gets pushed off the table. ...More
September 22, 2010 By Scott Brothers
Posted in Articles,
Operations
Carwash Owner A.J. Rassamni Increases Business 1,000% in 3 Years
A.J. Rassamni is a very determined man. He has willed himself into being a successful carwash owner by paying attention to big business principles and applying them to small business. He is a dedicated student to smart sales and marketing techniques, and he is committed and ...More
September 15, 2010 By Tony Jones
Posted in Articles,
Operations
2 Crucial Questions to Ask before Adopting New Technology at Your Carwash
With technological innovations occurring every other day and new gadgets being born faster than bunnies, it’s difficult to separate practical application from hype. The result is that too often we get blinded by the glare of our gadget’s shininess and forget that it is ...More
September 8, 2010 By Kyle Doyle
Posted in Articles,
Marketing
