Company: Moving Targets
Location: Perkasie, Pa.
Year Started: 1992
Founders: Jay Siff and Stu Duckman
Current President/CEO: Jay Siff
Description: Moving Targets helps independent retail businesses get new customers and entice existing customers back more often using direct response mail and e-mail.
History: Former auto repair shop owners and Chevrolet dealers Jay Siff and Stu Duckman started Moving Targets in 1992. After nearly 20 years in the auto business, they decided it was time to change careers. A friend with experience in the industry got them started in the direct mail business.
Moving Targets offers a new-resident direct-mail program, and in 2004 the company launched its Loyal Rewards customer e-mailing service. In 2007, the company expanded services with its Birthday Connections birthday-card mailing service. Also in 2007, Moving Targets was selected to Inc. magazine’s list of the 5,000 fastest growing privately held companies in the United States.
Signature Products/Services: The company’s new-resident, direct-mail service is designed to persuade new residents who move into a neighborhood to visit client businesses instead of competitors.
The Loyal Rewards program is a turnkey, customer e-mailing service that uses the power of e-mail to turn customers into profitable repeat business for just 4.5 cents each.
Birthday Connections is a custom service that sends birthday cards to local residents on their birthdays. The company says the program can turn neighbors into crowds of buyers by sending them a greeting and gift for their special day.
Future Plans: “In the carwash business it’s recognized that there are three ways to grow your business: get new customers, get your existing customers back more often, and sell more on each visit,” says Siff.
To that end, Moving Targets’ programs are designed to make a carwash new customers. Loyal Rewards was created to bring existing customers in more frequently, as well as entice them to make bigger purchases.
“We are looking at finding new databases to communicate with and new mail and e-mail formats to do that,” notes Siff. “We’re currently studying mailing to pet owners, which may be of interest to facilities that have pet washes. In addition, we’re looking at ways to profile businesses’ existing customers and then be able to mail to like-minded people in their trade area.”
Company Trivia: When Jay Siff was a child, he wanted to be an electrical engineer but wound up with a degree in psychology.
Company Culture: “We allow employees to bring pets to work, but they typically don’t bring them every day,” notes Siff. “But the house next door to our offices has a rooster and a couple of goats that keep us entertained!”