Company Snapshot: Micrologic Associates

Micrologic Associates Founder Miguel Gonzalez

Company: Micrologic Associates LLC
Location: Randolph, N.J.
Year Started: 1994
Founder: Miguel Gonzalez
Current President/CEO: Miguel Gonzalez

Description: Micrologic is a software development and applications company. Micrologic’s New Jersey headquarters is in one of the most populated business environments in the nation, which is conducive to developing solutions for a myriad of business challenges. As a result, the company has provided solutions for the finance, parking, quick lube and carwash industries. Micrologic’s solutions combine software with state-of-the-industry hardware to provide customers with off-the-shelf, valued results.

History: Micrologic was founded in 1994 in Miguel Gonzalez’s basement. Gonzalez was just 19 when he and an associate developed software for the handheld devices used by brokers on the floor of the New York Stock Exchange. As Gonzalez’s reputation spread, he received requests to develop software solutions for other industries.

After finding success in the finance arena, Gonzalez was approached by the parking industry, which desired better control, security and processing of customers and facilities. Micrologic solutions included handheld devices, RFID, license-plate recognition and other technology. The company soon found itself also providing technological solutions for quick lubes and carwashes.

Micrologic prides itself on both technological development and listening skills to convert customer needs into solutions. Today, several top U.S. carwash firms rely on Micrologic to help them run operations more efficiently, implement cost-saving measures and develop marketing solutions.

Signature Products/Services: Micrologic’s product line includes carwash controllers, cash management software, RFID technology, handheld wireless systems, touch screen point of sale, motor control panels, entrance point-of-sale systems, self-serve credit, unlimited wash software, and site camera technology.

All software is Windows and Web based. The company says it includes many software modules in its standard package that other providers typically sell as add-ons. Micrologic’s philosophy and culture is founded on the principle of creating loyal customers through exemplary customer service.

Future Plans: Micrologic says it will continue to listen to the demands and needs of its growing customer base to provide valued solutions to the industries it serves. The company recently added carwash industry veteran Fred Grauer to its leadership team and has assembled an advisory group to expand its knowledge base and vision within the carwash market.

Contact Information:
Micrologic Associates
111 Canfield Ave., Unit B10
Randolph, NJ 07869
Phone: 973.598.0808
www.micrologic.net

Company Trivia: A little-known fact about Miguel Gonzalez is that he wrote the original handheld stock-trading program for the New York Stock Exchange.

When he was a child, Gonzalez says he wanted to be a medical doctor but ultimately decided to go to college to study computer science: “After playing my first video game at the age of 11 on a computer, I said, ‘I want to program a game like that when I grow up.’”