Network Sites: Modern Car Care Modern Car Care EXPO
Modern Car Care
Search 
Weekly E-mail Newsletter 

The Soapbox RSS

Tony Jones
Phone: 480.990.1101 ext. 1261
e-mail: tjones@vpico.com
 
 

05/29/2008

Reviving the Regal ’90s

What would it take for a used car salesman to put you into a more fuel-affordable, 15-year-old vehicle today?

With the national average gas price surging toward $4 per gallon for regular unleaded and consumers spurning trucks and SUVs in favor of mid-size sedans, crossover sport vehicles and fuel-efficient economy cars, the question has become compellingly relevant.

For instance, a story on used cars from About.com recently caught my eye. The headline, “Fuel Efficient Cars from $2000 to $4000,” was particularly grabbing.

In the article, writer Keith Griffin briefly profiles 10 models of used cars (none newer than 1999) that are affordable alternatives to SUVs and gas-guzzling trucks. Griffin provides pricing, fuel economy and expected annual fuel costs for the vehicles, including the coveted 1996 Buick LeSabre, 1996 Chevrolet Beretta and 1994 Mazda 323. His point is that for car owners who simply can’t afford to keep driving their SUVs, temporarily switching to a fuel-efficient, affordable used car may be a sound investment.

For example, a 2005 Ford Explorer requires about $3,722 in gas per year, according to Griffin. By comparison, he says, a 1999 Mercury Tracer needs just $1,922 in gas for the same driving during the same time frame. The $3,445 investment for the snazzy Tracer would be paid for in two years with the fuel savings alone.

It’s certainly an interesting idea for consumers who are currently spending half a mortgage payment on monthly fuel costs.

Keep an eye out at your carwashes for a sudden influx of 1993 Acura Integras or ’96 Buick Regals. Heck, maybe even consider running promotional specials on washes or express detailing for those customers who can produce a sales slip verifying the recent purchase of a 10-year-old car.

After all, if you had just spent $2,835 on a 1996 Beretta, you’d want that head-turner to look its sparkling best, too.


05/02/2008

Putting the No in Nostalgia

My wife and I took a trip down memory lane in late March, or at least I dragged her down a congested highway through Southern California in an attempt to share some of my Los Angeles roots and haunts.

Hometowns are funny things. No matter how old you get or where your residence sits, your hometown will always be just that. It may merely represent the place you were born, or more significantly, it may be the environment that shaped your formative years and early perceptions of life, people and the world — and how you fit amongst it all.

It also can maintain a treasure trove of memories, some of which always percolate on the forefront of your mind, while others seep deep into the dark vestiges of the brain, only to spring forth at the sight of a building, street corner or landmark.

For me, Southern California represents all of this and more. Growing up, I lived in several areas of the Los Angeles metro area, but my impressionable years were spent in Santa Monica and Westchester. I was born in Santa Monica, but I grew up in Westchester.

Which is why, I suppose, it was particularly jolting to drive up to the house in which I spent my youth only to find it missing. Gone. Demolished, along with most of the block of single-family houses and much of the neighborhood known as Manchester Square. Chain-link fencing surrounds the area where this block of houses once stood, and irrigation and hydro-seeding has created an inaccessible grassy park inside the fencing.

The walkway leading to what used to be our front porch. There should be a house behind me.

Making the scene more surreal is that the front yard landscaping remains intact, not only for my house but for most of the block. Thus, the double hedges that lined our walkway leading to the steps and front door are still there. The rubber tree and bird of paradise that stood when I was a child are still flourishing. The large hedge that served to border the neighboring alley, as well as swallow many a tennis ball and baseball, also remains.

But gone are the concrete walkway and steps, along with the driveway. Gone is the house that took me from the second grade through the 10th grade. Gone is the house where my dad toiled to lay a rooftop of shingles and fought endlessly with a fickle TV antenna. Gone is the house that enabled my mom to finally get the dog she always wanted and to nurture her family in a place we could call our own.

Gone is the living room where our Christmas tree once fell on me during an earthquake and where my grandmother and grandfather filled the air with music on a piano that I regret not learning how to play. Gone is the single-car garage my father converted into an elongated third bedroom that, while being my older brother’s room, also housed torrid Nerf basketball tournaments and my private baseball league for which I still have the statistics — somewhere.

Gone is the bedroom in which I first donned Little League and youth soccer uniforms, fell in love with music and admitted to liking girls.

Gone is the first house my parents ever owned. A $27,500 symbol of the American dream, I cannot overstate the significance of what the purchase of that house must have meant to a proud homemaker and former shoemaker—two British immigrants—12 years after moving to the United States.

The front yard remains largely intact, although the rubber tree is much larger than when I was a kid.

It didn’t matter then that the house was in the flight path of LAX, with engine noise so loud I first thought I would never figure out how to fall asleep at night. It didn’t matter then that our neighborhood was bordered by the airport, industrial buildings and cleared areas where other houses once stood, effectively separating Manchester Square from the rest of Westchester and creating a residential island literally on the wrong side of the railroad tracks, closer to gritty Inglewood than our community namesake.

Today those factors appear to have contributed to my house’s disappearance and the eventual eradication of an entire neighborhood. LAX has long cast a menacing shadow over the area, and now it seems the neighborhood will give way to what will someday be a Ground Transportation Center (GTC) — a spot to drop off or pick up airport passengers (a proposed people mover would shuttle people to and from the airport), provide parking for some private vehicles, and stage all taxis, shuttle vans and limousines serving the airport.

Sounds lovely.

Neighborhood residents reportedly rejected the receipt of soundproofing in favor of becoming part of the LAX Voluntary Residential Acquisition and Relocation Program, clearing the way for a $485 million program to purchase properties and begin demolishing or moving residences. The airport’s expansion plan and idea for the GTC is devised in part from increased security concerns stemming from 9/11 and a desire to move private vehicle access and curb-front functions away from the main terminal area.

It seems my house and neighborhood have fallen prey to progress and, in some way, are a casualty of an unconventional cold war.

Perhaps it is a blessing. The last time I visited the old neighborhood, it was already nearly unrecognizable. Many of the houses on neighboring blocks had been replaced by low-income apartment buildings, and our bright yellow house with white trim had been transformed into a drab, gray dwelling with bars on the windows. The building that stood before me then had definitely been my house, but it clearly was not the same one that had been my home.

Now it is simply gone.

All is not lost, however. Later that day, my wife and I were among the 115,300 people who attended the Dodgers vs. Red Sox spring training game at the Los Angeles Coliseum. On a day when I discovered I could no longer go home again, the Dodgers returned to play a single game on an unconventional field it had called home for four seasons when the team moved to Los Angeles from Brooklyn in 1958.

The announced attendance was a world record for a crowd witnessing a baseball game. The night was a glorious tribute to a team and city celebrating 50 years together, and raised more than $1 million for cancer research through Think Cure, the Dodgers’ official charity and nonprofit organization.

The view from row 88 was exceptional. So was the sense of community.

Several former Dodgers returned to be acknowledged before and during the game, and broadcaster Vin Scully, the team’s indelible link between Brooklyn and L.A., was honored with a permanent plaque at the Peristyle end of the Coliseum. If you don’t think Los Angeles cares about its teams or has a hint of sentimentality, you should have felt the warmth in the cool night air throughout the game and heard the ovations Scully received before and after his acceptance speech.

The Dodgers lost the game, but that was not really the point. It was a spectacle to be sure, but it also was about a greater sense of community and nostalgia — the very things that had failed me earlier in the day. For one game, the Dodgers saw fit to reconstruct the quirky dimensions of an ill-fitting baseball field in a stadium it had departed in 1962, and the community responded with an outpouring of love for the team and support for a worthy cause. The effect was validation, even though none was really necessary.

I suppose if there is a business or industry lesson to be learned, it is not to hold onto a past that no longer resonates with the present. Don’t be overly nostalgic about buildings, equipment or procedures that are well past their prime, no longer contribute to the profitability of the business or interfere with the positive experience of customers.

Conversely, listen to your customers. Watch your customers. Figure out what resonates with them and expand on those themes. Implement equipment and procedures that enhance those experiences.

I took my dear wife to Los Angeles to share a piece of my past and hopefully give her a little insight into what makes me tick. But in doing so, I may have learned the more valuable lesson — no matter how difficult it is to accept.


04/14/2008

Color Commentary from Car Care World Expo

It was an interesting week in Orlando during the International Carwash Association’s Car Care World Expo. The terror alert was at orange, the show was in Orange County and PECO Carwash Systems got the show floor talking with an orange-themed booth. I’m pretty sure that at least two of the three were interrelated.

The PECO booth aside (pictures below), the ICA shook some things up this year. Show organizer’s abandoned the usual delivery of the state of the industry address for a talk-show format, complete with late-night-style desk and cushy guest chairs onstage. Mark Thorsby, executive director, served as host and even delivered a monologue of sorts.

I applaud the ICA’s creativity, but I’m not sure all of the messages hit home during Thorsby’s onstage interview with Neil Hitchcock, ICA president. The thrust of a state of the industry address is to emphasize important points and recommendations, particularly coming off of a year that was uneven across the nation. Their discussion hit on many important topics, but the informality of the talk-show format tended to water down some key points. As a result, messages may have lost some impact for operators looking to navigate through a difficult economic stretch.

The format worked great, however, for highlighting some television commercials that used carwashing in some capacity to market products during 2007. The commercials were used as television timeouts during the general session and broadcast on large video screens that flanked the stage.

During his monologue, Thorsby recommended a back-to-basics approach while the economy lags, and that notion seemed to be well represented on the show floor. Although attendance was down to 7,219 (not unusual for the expo outside of Las Vegas), many vendors reported excellent sales leads, remarking that those who were walking the floor seemed qualified and ready to do business. That was encouraging to hear.

Although it definitely was not back to basics, the PECO exhibit seemed to be the talk of the floor among manufacturers. The booth dripped with the color orange, playing off of a recent advertising campaign, and showcased new equipment, a revamped Web site featuring a nifty Parts Express program, and an eye-popping lounge. This was not your usual carwash equipment manufacturer’s booth, and the lighted orange pillars used in the design could be seen from at least four aisles away.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here are some other booths that attracted attention:

 

 

 

 

 

 

 

The Lustra bear and MCC Publisher George Spelius discuss Cleaning Systems Inc.’s Earth Ready environmental program at the Lustra Professional Car Care Products booth.

 

 

 

 

 

 

 

The new equipment line from Motor City Wash Works turned some heads and prompted visits from several rival equipment manufacturers.

 

 

 

 

 

 

 

Attendees routinely stopped to check out what was happening at the PDQ Manufacturing booth.

 

 

 

 

 

 

 

The Simoniz booth seemed like it could peel out at any moment.

Other points of note during the show:

  • John Criscuolo of A.E. Styles Manufacturing Co. and Ron Benderson of Delta Sonic Car Wash Systems Inc. were inducted into the Car Wash Hall of Fame.
  • The ICA announced the launch of the Brian Campbell Fund, an endowment with a goal to raise $100,000.
  • The Chevy Malibu was named the 2008 Most Washable Car.
  • The ICA launched its new Web site, www.carwash.org, which looks to be a nice move forward for the organization.
  • An insightful panel featuring Murray Kennedy of Mark VII, Russell Coleman of Jim Coleman Co., Paul Fazio of SONNY’S, Thorsten Kruger of WashTec, and Charlie Lieb of PDQ Manufacturing was assembled for ICA’s Leader Viewpoints session April 8, but during one exchange, the panel was left speechless for several seconds when Thorsby asked about the unionizing efforts currently underway in Southern California. It was a poignant moment. Below is a shot from a more talkative portion of the session.

 

 

 

 

 

 

 

 


 :: Next


Search the blog:


Subscribe to Modern Car Care Magazine
First Name Last Name
E-mail


   

Sponsored LinksModern Car Care Announcements