DE PERE, Wis. -- Lustra Professional Car Care Products is looking for help in coming up with a name for the polar bear mascot on its company logo. In return, one lucky customer could end up cruising around town in style.
Cleaning Systems, Inc., manufacturer of Lustra Professional Car Care Products, is sponsoring the easy-to-enter Name the Bear, Win a Mini contest. Beginning July 1, car wash customers familiar with Lustra's effective, environmentally friendly carwash solutions have the chance to win a shiny, new 2006 BMW Mini Cooper by entering the contest to name Lustra's smiling bear mascot.
"Asking consumers to name the Lustra Bear is a fun way to raise awareness for our products, which will in turn increase carwash sales," said Jim Thomes, Lustra's vice president of sales and marketing. "Our carwash and protection products give consumers a unique and satisfying car wash experience by ensuring a cleaner, shinier, and well-protected vehicle."
The Name the Bear, Win A Mini consumer promotion runs from July 1 to Sept. 30, 2006, and customers may enter online at http://www.LustraBear.com . The consumer who submits the best name -- based upon brand personality, originality, and creativity, as judged by CSI executives and an independent judging organization -- will win a 2006 BMW Mini Cooper. The next 10 runners-up win a year's worth of Lustra carwashes. Interested customers are encouraged to visit their local Lustra carwash operator for more details. No purchase necessary. Void where prohibited. Entrants must be 18 years old to participate. For complete official rules, visit http://www.LustraBear.com .
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