CLASSIFIED ADVERTISING RATES
$180 per column inch, two-inch minimum (Orders require payment in advance)

CLASSIFIED REQUIREMENTS
Must be prepaid and are non-commissionable
Are only placed with a signed insertion order
Must be paid with either Visa/MC/Amex or by check
Will be created by Virgo at no additional charge
Must be placed at least 1 month prior to desired first issue

MATERIALS: Digital File/Ad Specifications: Digital files are required. PDF X1a preferred or must be designed in Quark, Photoshop, Illustrator or InDesign. Must be CMYK for color. No Pantones unless specifically requested. Include or embed all fonts, 300-dpi images and any other attachments needed for output. Please contact your traffic coordinator if other programs being used are not compatible with programs mentioned here. Instructions, additional specifications and support files are available on our Web site or by fax. Please call for more information. Color proof required.
Web site: www.vpico.com/specs

CLOSING: Digital files must be received by Virgo materials deadline date. Copy to be typeset or designed by Virgo must be received by Virgo 70 days prior to cover date. If copy or artwork has not been received by Virgo prior to press time, Virgo may elect to substitute available materials and previously run advertisements in their place. Cancellations not accepted unless received at least 60 days prior to cover date in writing. Cover date is the 1st of the month stated on the issue and in the advertising agreement unless otherwise specified.

FREQUENCY: MODERN CAR CARE® is published 12 times per year.

TERMS: All payment terms must be in writing and are subject to management approval. All invoices are net 10 days, unless otherwise specified. After 10 days, the gross rate stated in the advertising agreement will be due. Account balances with invoices past terms are subject to a 1.5% monthly finance charge, and all invoices past terms may be subject to a 20% late fee.

COMMISSIONS: A 15% agency commission will be given to recognized agencies, provided invoices are paid within terms.

COLLECTION: Should advertiser and/or agency default on any of its payments of advertising bills, advertiser and/or agency become responsible for all costs of collection, including but not limited to, collection fees, attorney fees, travel expenses and court costs.

SUBSCRIPTIONS: $73 per year; $93 per year in Canada; $150 per year foreign, payable in U.S. funds only, nonrefundable.

MISCELLANEOUS
A. Virgo reserves the right, using its sole discretion, to accept, reject or edit any advertisement not within Virgo’s publishing standards. B. Advertiser and/or agency assumes sole responsibility for the content of all advertising printed by Virgo and will indemnify and hold Virgo harmless from any and all claims arising against Virgo, including but not limited to, claims for defamation, invasion of privacy, and trademark and copyright infringement. C. Virgo will charge the advertiser the prevailing market rates for the typesetting, layout or designing of advertisements. D. Advertiser and/or agency will be billed or have deducted from prepaid amount(s) any frequency discounts given by Virgo which become inapplicable due to schedule cancellation over the term of the agreement. Advertiser and/or agency will be billed at the current one-time rate when multiple insertion contracts and/or insertion orders are not on file with Virgo. Advertiser and/or agency has the option to revise a contract to increase or decrease the frequency rate. Decreases in frequency must meet Virgo’s written cancellation policy. In the event of a contract revision, advertiser and/or agency will either be short-rated or credited, depending on the actual earned space used or to be used. E. Notice will be given before rate changes. Any contract made before rate changes will be billed at the new rate. F. Advertising rates are based on an average paid and nonpaid circulation of 15,000. Exact circulation of publication may vary from issue to issue. G. Any advertiser and/or agency based in a foreign country must prepay for each advertising insertion prior to advertisement being published.