Jiffy Lube announced it will donate $1.35 million to the American Heart Association’s Go Red For Women movement, raised through the company’s Maintenance Partners for Life campaign. In its second year, the campaign raised funds through customer donations at participating Jiffy Lube service centers across the nation.
Donations raised during the six-week campaign exceeded last year’s total of $1 million.
“We owe the success of the campaign to our customers, who demonstrated tremendous generosity and support despite these tough economic times, and our dedicated employees who got behind the campaign once again this year,” said John Sanfacon, head of marketing and innovations at Jiffy Lube International. “Though we were just shy of our $1.5 million fundraising goal, we’re proud that Jiffy Lube can contribute so significantly in the fight against heart disease. We look forward to continuing our support through Maintenance Partners for Life in 2010.”
More than 1,700 Jiffy Lube service centers participated in the campaign, which raised awareness and funds for heart disease prevention. In return for a $3 donation, customers received a Maintenance Partners for Life savings book containing more than $100 in savings from Jiffy Lube, Perfumania and Yankee Candle, as well as heart-healthy recipes and lifestyle tips.
Funds will be donated to local American Heart Association chapters in the communities in which they were raised.
The top performing location was Jiffy Lube franchise store No. 1270 in Arroyo Grande, Calif., owned by Pcjl Inc. Employees raised more than $17,000, and 278.86 percent of vehicles serviced during the six-week campaign made a donation. In recognition of the store’s achievement, Rick Altizer, Jiffy Lube president, will present the service center with an award and make a $1,000 donation to the facility’s local AHA chapter.