Jiffy Lube International will try to raise $1 million for the third consecutive year in support of the American Heart Association’s Go Red For Women movement to fight heart disease. More than 1,700 Jiffy Lube locations in the United States are participating in the company’s Maintenance Partners for Life campaign, which stresses the importance of maintaining heart health and vehicle care. Jiffy Lube has raised more than $2.3 million for the cause since 2008.
Between now and March 14, customers who donate $3 at a participating Jiffy Lube will receive a Maintenance Partners for Life booklet containing more than $100 in savings. Customers this year also can make donations online through a dedicated Jiffy Lube Web site, www.jiffylubegoesred.com. All proceeds will be allocated to Go Red For Women initiatives in the communities where they are raised.
Jiffy Lube raised $1.35 million last year, despite the bad economy.
“My daughter received a heart transplant four years ago and my husband was diagnosed with heart disease in 2000, so this campaign means a lot to me, and I know how important it is to find ways to fight this disease,” said Nina Sundell, district manager for Heartland Automotive Services Inc., a Jiffy Lube franchisee. “I think almost everyone has a personal story to tell when it comes to heart disease, which is why I think so many people have connected with the Jiffy Lube Maintenance Partners for Life campaign. I encourage everyone to join in the fight because every single donation is a step toward helping families cope.”
The Maintenance Partners for Life program is designed to leverage parallels between heart health and automobile care, educating people on the need to implement preventive maintenance measures for their bodies, as well as their vehicles.
“I’m in awe of the generosity of our customers who helped us raise significant funds in the first two years of the Maintenance Partners For Life campaign and energized by the support our franchisees and their employees have demonstrated in the fight against heart disease,” said John Sanfacon, head of marketing and innovations for Jiffy Lube International. “Every time I speak with our American Heart Association team, I am reminded how much a small donation can impact the cause in a positive way.”
Nearly 2,400 Americans die of cardiovascular disease every day, an average of one death every 37 seconds.
Tips on heart health and vehicle maintenance, updates on fundraising events at service centers and a list of participating Jiffy Lube service centers can be found at www.jiffylubegoesred.com. Customers also can support the Maintenance Partners for Life campaign by becoming a fan on Facebook. A special fan page has been set up at www.facebook.com/jiffylubempfl.
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