Jiffy Lube has raised more than 65 percent of its $1 million national fundraising goal as part of the company’s 2010 Maintenance Partners for Life campaign. As of Feb. 22, Jiffy Lube customers and employees had donated $658,655 for the American Heart Association’s Go Red For Women movement. More than 1,700 Jiffy Lube franchise locations across the United States are participating in the campaign, which kicked off Feb. 1 and runs through March 14.
Customers who donate $3 at participating Jiffy Lube locations receive a Maintenance Partners for Life booklet containing more than $100 in savings. Customers this year also can make donations online through a dedicated Jiffy Lube Web site, www.jiffylubegoesred.com. All proceeds will be allocated to Go Red For Women initiatives in the communities where they are raised.
The Maintenance Partners for Life program is designed to leverage parallels between heart health and automobile care, educating people on the need to implement preventive maintenance measures for their bodies, as well as their vehicles.
“Years ago, I lost my father to a heart attack, so this campaign is especially meaningful to me. It’s so important to educate people about heart disease while also funding research to help prevent it,” said Rob Cooper, district manager for Jiffy Lube International. “If my family would have understood how much of a silent killer heart disease can be, we may have been able to do more to help my father eat healthier, exercise and live longer.”
Jiffy Lube has raised $2.3 million for the cause since 2008. The company raised $1.35 million last year, despite the bad economy.
“This campaign has proven year after year the impact that individual donations at a local level can make, and we’re excited to see the continued enthusiasm from our customers, franchisees and service center employees in 2010,” said John Sanfacon, head of marketing and innovations for Jiffy Lube International. “We are proud that the campaign is off to such an amazing start and we’re confident that we’ll significantly surpass our $1 million fundraising goal.”
Tips on heart health and vehicle maintenance, updates on fundraising events at service centers and a list of participating Jiffy Lube service centers can be found at www.jiffylubegoesred.com. Customers also can support the Maintenance Partners for Life campaign by becoming a fan on Facebook. A special fan page has been set up at www.facebook.com/jiffylubempfl.
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