Istobal SA has launched Istobal USA Corp. to handle marketing, sales and technical support for carwash customers in the United States and Canada, the company announced today during Car Care World Expo in Las Vegas. Formed with executives from Integrated Cleaning Systems International (ICS), the company will be headed by Kevin J. Collette and located in West Palm Beach, Fla.
“We are pleased to combine the energy and experience of Integrated Cleaning Systems with the resources and capabilities of Istobal SA,” company officials said in a press release. “Our initial success and the reception our products have been given in North America have convinced us to accelerate our investment plans to help Istobal USA achieve its goals. We look forward to teaming with both our valued distributors and customers to help them meet their business and vehicle washing needs.”
ICS has been Istobal’s exclusive U.S. and Canadian distributor for the last six years. Collette cofounded the company and had served as its president since 1998.
“Kevin’s leadership, experience, contacts and industry knowledge make him the perfect choice to lead Istobal USA into a significant role in the vehicle washing industry in the USA and Canada,” officials said. “Kevin will work closely with executives from Istobal SA and Integrated to help convey the needs of the marketplace to the engineering, research and product development teams at Istobal SA.”