Prestige Car Wash & Detail Shop in Taunton, Mass., kicked off the addition of selling gasoline at its facility by offering fuel for 20 cents cheaper than the nearest competitor. Manager Ronen Drory said the promotion is designed to help increase profits from the location’s carwash and detailing services, according to a report by the Taunton Daily Gazette.
Drory and his two brothers opened the carwash three years ago, but when they recently added 12 gasoline pumps, they decided to sell regular gasoline for $2.29 per gallon for customers paying with cash and $2.39 for customers paying by credit card.
Customers who spend at least $10 on a carwash receive a discount of 30 cents per gallon, the article said. The facility’s carwash packages range from $7 to $30.
Drory told the newspaper that the strategy has been successful at two of his family’s other carwashes and that gasoline sells for a penny per gallon over cost at the family’s standalone gas station.
“We work on volume,” Drory told the newspaper. “We have to keep the volume up so that the customer spends more.”