R.O. UltraTec USA Inc., a provider of reverse osmosis solutions used by commercial carwashes and other industries, announced today it will rebrand the company as AXEON Water Technologies, effective Jan. 3.
“Our new brand and company name, AXEON Water Technologies, better positions our expanding product line and service offerings, which are necessary for our customers to succeed in today’s water-treatment industry,” said Augustin R. Pavel, recently appointed as R.O. UltraTec’s CEO.
“Over the last 22 years, R.O. UltraTec has transitioned from a small business, manufacturing reverse osmosis membranes, to an international water-treatment solutions provider with increasing global reach,” Pavel continued. “We are as proud of our history as we are eager to continue our successful expansion and technical innovations under the new AXEON Water Technologies brand.”
The rebranding effort coincides with a newly structured and enhanced customer-service program designed to support the development and expansion of product offerings that could help lead the company into new markets, officials said.