Consumer Behavior

  • Kicking the Carwash Discount Addiction
    Kick the Discount Addiction
    Carwashing has been forever changed by the recession and discounting shouldn’t be the favorite tool operators turn to in order to attract customers. The question is how do retailers who trained consumers to expect discounts, retrain the same consumers to make purchases ...More
    October 6, 2010 By Kyle Doyle
    Posted in Articles, Marketing
  • Survey: Drivers Want Higher Mileage, More Services
    More than half of American drivers hope to reach more than 150,000 miles on their vehicles before replacing them, and more than 25 percent aspire to clock 250,000 miles or more, according to a survey conducted by Opinion Research Corp. on behalf of Jiffy Lube International. ...More
    June 16, 2010
    Posted in News, Marketing, Operations
  • The Art of Carwash Signage: Simple is Beautiful
    This is no time to take your most powerful and important marketing tool for granted. Your on-site signage is not just about listing information; it is a commercial that customers start watching the moment they enter your property. When done correctly, carwash signage has a ...More
    March 11, 2010 Kyle Doyle
    Posted in Articles, Marketing, Operations
  • Wet Winter Dampens S.C. Carwash Business
    An unusually wet winter in South Carolina has severely dampened carwash business. Canopy Car Wash in Greenville, S.C., has even posted a sign outside the carwash that says, “Rain Rain Go Away,” according to a report by WYFF television. ...More
    February 24, 2010
    Posted in News, Marketing, Operations
  • 2010 State of the Industry Report
    As difficult as it can be, we know that the current economic recession will end eventually. The factors that worked together to stifle the economy also serve as road markers to help us navigate back to financial stability. The problem is not all of these indicators get back ...More
    December 17, 2009 Tony Jones
    Posted in Articles, Marketing, Operations
  • Aussie Dust Storm Helps Carwash Businesses
    The dust storm that struck Sydney, Australia, Sept. 23 wound up helping several carwash businesses in the area, as some customers waited for more than an hour the next day to get their cars cleaned. ...More
    September 30, 2009
    Posted in News, Marketing, Operations
  • Carwash Operators, Suppliers Discuss Industry at Summit
    The Leadership Summit hosted in June by the International Carwash Association may have raised more questions than supplied answers, but the topics of discussion provided a healthy exchange of dialogue and ideas between the ICA, carwash operators and industry suppliers. ...More
    September 2, 2009
    Posted in News, Marketing, Operations
  • Consumer Spending Up in June
    The Commerce Department reported Tuesday consumer spending, which accounts for 70 percent of total economic activity, was up 0.4 percent in June, slightly ahead of analysts' estimates. It rose in May 0.1 percent. ...More
    August 4, 2009
    Posted in News, Marketing
  • Virginia Rain Keeps Carwash Customers Away
    Rainy weather in Virginia this summer has put a damper on commercial carwash business, according to a report by WSLS television. Last year, carwash operators battled through drought conditions, but above-average rainfall across the region this season has forced several ...More
    August 3, 2009
    Posted in News, Marketing, Operations
  • Americans Saving More, Spending Less
    Despite the recession, Americans are finding ways to save more and spend less. In May, saving rates reached their highest peak in more than 15 years new government data shows. ...More
    June 26, 2009
    Posted in News, Marketing
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