Build Value by Improving Your Customer Experience
Detail business owners seldom consider the overall customer experience when dealing with a stop-in or telephone customer. Yet, those experiences are just as important to the customer as the quality of detail — maybe more so. ...More
September 28, 2010 By Keith Duplessie
Posted in Articles,
Operations
An Inside Look at Chrome and Alloy Wheels
Most stock wheels on cars today are either steel painted with a plastic hubcap or a metal wheel with a multistage paint (basecoat of color with clear over the top). Most detailers are familiar with these and know how to deal with them. Chrome and alloy wheels are ...More
August 26, 2010 By Keith Duplessie
Posted in Articles,
Operations
Time to Give Your Training Program a Check-up
If your training program is new, you probably have found that while you started with the best of intentions, your program may not quite cover everything you would like or that you needed to change or refine procedures along the way. Believe it or not, this is very common, ...More
August 4, 2010 Keith Duplessie
Posted in Articles,
Operations
Can the Carwash Industry Embrace Waterless Washing?
Back in the 1990s when waterless carwash products were introduced to the public as a revolutionary way to clean cars without water, many carwash operators and detailers laughed at the concept as another multilevel marketing scheme to bilk the public. But given their staying ...More
July 21, 2010 Keith Duplessie
Posted in Articles,
Marketing,
Operations
Define Detailing so Customers Know What to Expect
The success carwash operators across the nation have experienced with express detailing the last several years has been amazing. But the definition of express detailing services is often up for debate. To help put this in perspective, let’s identify what carwash operators ...More
June 23, 2010 Keith Duplessie
Posted in Articles,
Operations
