Detailing

Professional auto detailing can be a mobile or fixed business, as well as an add-on profit center for carwash operators. Details may include preservation services to maintain a vehicle’s appearance to its original condition or reconditioning services that restore a vehicle’s interior and exterior to show-room or factory condition. Routine preservation detailing services include washing, waxing and conditioning. Detail restoration services may encompass a vehicle’s exterior surfaces, interior, engine, trunk and wheels. Besides common practices like stain and odor removal, buffing and waxing, ancillary detail services may include offerings like window tinting and headlight lens restoration.


  • Reach Customers without Spending Much Money
    There are a number of inexpensive ways that detail business owners can reach their target markets, and many don’t cost much more than a bit of time and some creative thinking. Every detail business owner should have some effective, low-cost, easy-to-measure marketing ...More
    March 27, 2008 Keith Duplessie
    Posted in Articles, Marketing, Operations
  • International Detailing Association Seeks Members
    The International Detailing Association is now seeking members from all segments of the detail industry, including operators, manufacturers, distributors and consultants. The steering committee of detail industry suppliers for the formation of the IDA recently completed all ...More
    March 14, 2008
    Posted in News, Operations
  • Modern Car Care’s ICA Product Preview
    The International Carwash Association will hold its annual Car Care World Expo April 7-10 at the Orange County Convention Center in Orlando. Following is just a sampling of some of the featured products and services that will be on display from exhibitors during the show. ...More
    February 27, 2008
    Posted in Articles, Operations
  • Detailers Should Embrace Mechanization
    The most common complaints you hear from detailers seem to be about either having too much business or not enough. Not having enough business can usually be traced to problems with marketing, advertising, sales and quality of service. However, not being able to handle all ...More
    February 27, 2008 Keith Duplessie
    Posted in Articles, Operations
  • What Detailers Need to Know about Workers’ Compensation
    Workers’ compensation basically exchanges an employee’s right to sue an employer for an injury received on the job for state-determined employer benefits paid to the injured employee. Although workers’ comp programs differ between states, they all virtually include weekly ...More
    January 14, 2008 Keith Duplessie
    Posted in Articles, Operations
  • WORD for WORD
    Read more... ...More
    December 7, 2007
    Posted in Articles, Operations
  • Customer Royalty?
    It was drummed into my head years ago that the customer is king/queen and that if I take good care of the customer, good things will happen. But having worked with consumers in many different businesses and observed the interaction between customers and employees, I have ...More
    October 30, 2007 Keith Duplessie
    Posted in Articles, Marketing, Operations
  • WCA 2007 Expands to Include Detailing
    This year, the Western Carwash Association will include a detailing pavilion and detail workshops on the show floor of the upcoming expo – for the first time ever. The pavilion will include some of the major manufacturers and suppliers to the detail industry, according to ...More
    August 3, 2007
    Posted in News, Operations
  • Steam Cleaning
    Steam Cleaning In recent years, Europe’s vapor steamers have gained momentum in America. But these dry-vapor cleaners lack a vital component for cleaning a vehicle’s interior. By Keith Duplessie Studies have shown that a square foot of residential or commercial carpet can ...More
    August 1, 2007 Keith Duplessie
    Posted in Articles, Operations
  • Do the Right Thing
    Do the Right Thing Mobile detailers can no longer ignore water-runoff laws By Prentice St. Clair It wasn’t long ago that mobile detailers gave little thought to the water runoff resulting from their operations. Lately, however, mobile operators are faced with increasing ...More
    July 2, 2007 Prentice St. Clair
    Posted in Articles, Operations