What You Need to Know about Detail Advertising
What You Need to Know about Detail Advertising By Keith Duplessie You’ve just completed a direct mailing to 5,000 residences in your target market neighborhood and you are staffed and ready— but all you got the first two weeks were five calls. How disappointing! One of the ...More
April 2, 2007 Keith Duplessie
Posted in Articles,
Marketing,
Operations
Incorporating Interior Restoration into Your Business
Incorporating Interior Restoration into Your Business Adding a Potential Profit Center By Mark J. Bollman When putting together the annual marketing plan and strategy, many businesses in the automotive aftermarket industry weigh the pros and cons of adding or expanding ...More
April 2, 2007 Mark J. Bollman
Posted in Articles,
Operations
Seven Ways to Increase Detailing Profits
Seven Ways to Increase Detailing Profits Learn how to use your time more efficiently By Prentice St. Clair Automotive detailing attracts many entrepreneurs because it is relatively simple and inexpensive to begin such a business. However, there is a high level of turnover ...More
March 1, 2007 Prentice St. Clair
Posted in Articles,
Operations
What You Should Know About Interior Detailing
What You Should Know About Interior Detailing Follow these steps to success By Keith Duplessie While a great deal of emphasis is placed on paint finishing in detailing, little information is disseminated about what is needed to properly clean vehicle interiors. This article ...More
March 1, 2007 Keith Duplessie
Posted in Articles,
Operations
Improving Your Advertising
Improving Your Advertising Target your best customers and stay within budget By Keith Duplessie Many detail business owners are faced with the same dilemma: a small amount of money available to attract more business and a mountain of information from radio stations, TV ...More
February 1, 2007 Keith Duplessie
Posted in Articles,
Marketing,
Operations