Important Ways to Increase Your Web Presence
A common roadblock many carwash owners encounter is that they rush out and build a Web site for their company and then are shocked that their business does not increase as a result. This common misunderstanding in Internet marketing is shared by many businesses worldwide, ...More
March 26, 2009 Ryan Carlson
Posted in Articles,
Marketing
Inspire Customers with a Rewarding Experience
Regardless of what kind of carwash business you have, understanding the importance of customer service and the overall “experience” you present to your customers can have a huge impact on your word-of-mouth promotion. The Walt Disney companies fully understand ...More
March 12, 2009 Travis W. Walker
Posted in Articles,
Marketing
Uncover the Hidden Wealth in Your Carwash
I have interviewed many carwash owners and one of the first questions I ask is, “What is your primary product or service?” Most operators answer, “My full-service wash” or “Cleaning cars.” They are wrong. If you thought of a similar ...More
January 15, 2009 Travis W. Walker
Posted in Articles,
Marketing
Hope is Not a Viable Marketing Strategy
Which is worse: doing absolutely nothing but “hoping” the drive-by traffic your facility gets will provide enough income for you to profit, or continuing to rely on the same types of advertising you have always used to pull nominal results, but less profit, ...More
December 10, 2008 Travis W. Walker
Posted in Articles,
Marketing
How to Develop a Winning Carwash Marketing Plan
Just because you build it doesn’t mean they will come. The carwash business is no different than other service businesses when it comes to marketing. You have to develop a plan to promote your business. I have met many carwash owners who claim they don’t need to ...More
October 27, 2008 Bobby Willis
Posted in Articles,
Marketing,
Operations
