Internet Marketing

  • Facebook Draws Older Crowd
    Social networking websites like Facebook, Twitter and MySpace have long attracted young viewers, but new reports show older generations of men and, particularly, women, are using the sites. About 1.5 million female users older than 55 are on the site, the group says, ...More
    April 13, 2009 Posted in News, Marketing
  • Metro Express Car Wash Embraces Twitter
    Metro Express Car Wash in Boise, Idaho, has ramped up its Internet marketing reach by inviting customers to follow the company’s activity on Twitter. The carwash is using Twitter in an integrated marketing approach, using its “tweets” (Twitter posts) to send people to the ...More
    April 9, 2009 Posted in News, Marketing, Operations
  • Important Ways to Increase Your Web Presence
    A common roadblock many carwash owners encounter is that they rush out and build a Web site for their company and then are shocked that their business does not increase as a result. This common misunderstanding in Internet marketing is shared by many businesses worldwide, ...More
    March 26, 2009 Ryan Carlson Posted in Articles, Marketing
  • ISI Partners with DriverSide to Create Online ‘Garages’
    Integrated Services Inc. has partnered with DriverSide, a consumer-focused automotive Web site, to build online “garages” to help strengthen the relationships between lube operators and customers. The DriverSide site is designed to help consumers save time and money on ...More
    March 20, 2009 Posted in News, Marketing, Operations
  • Castrol GTX Launches Branded Web Entertainment
    Castrol GTX has signed with Break Media to produce seven branded Web entertainment videos under the “Urban Car Legends” moniker. During the seven-month campaign, episodes will explore urban car myths, such as the effects of a banana in a tailpipe and ...More
    March 19, 2009 Posted in News, Marketing, Operations
  • Inspire Customers with a Rewarding Experience
    Regardless of what kind of carwash business you have, understanding the importance of customer service and the overall “experience” you present to your customers can have a huge impact on your word-of-mouth promotion. The Walt Disney companies fully understand ...More
    March 12, 2009 Travis W. Walker Posted in Articles, Marketing
  • Small Businesses Slow to Build Web Presence
    Although consumers are turning to search engines and online directories at an increasing rate to find local businesses, small business owners have been slow to build their Web presence, according to research from WebVisible and Nielsen, and reported on by Marketing ...More
    February 13, 2009 Posted in Articles, Marketing
  • Uncover the Hidden Wealth in Your Carwash
    I have interviewed many carwash owners and one of the first questions I ask is, “What is your primary product or service?” Most operators answer, “My full-service wash” or “Cleaning cars.” They are wrong. If you thought of a similar ...More
    January 15, 2009 Travis W. Walker Posted in Articles, Marketing
  • Hope is Not a Viable Marketing Strategy
    Which is worse: doing absolutely nothing but “hoping” the drive-by traffic your facility gets will provide enough income for you to profit, or continuing to rely on the same types of advertising you have always used to pull nominal results, but less profit, ...More
    December 10, 2008 Travis W. Walker Posted in Articles, Marketing
  • How to Develop a Winning Carwash Marketing Plan
    Just because you build it doesn’t mean they will come. The carwash business is no different than other service businesses when it comes to marketing. You have to develop a plan to promote your business. I have met many carwash owners who claim they don’t need to ...More
    October 27, 2008 Bobby Willis Posted in Articles, Marketing, Operations