Watersavers

  • ICA Expands Criteria for WaterSavers Carwash Participation
    The International Carwash Association has expanded the criteria required to participate in its WaterSavers environmental recognition program. The ICA added best management practices collected from operators and local carwash certification programs that directly affect water ...More
    October 27, 2010
    Posted in News, Marketing, Operations
  • Boomerang Carwash Adds 23 Locations to WaterSavers
    Boomerang Carwash is the latest large operator to join WaterSavers, the environmental recognition program from the International Carwash Association. Boomerang enrolled 23 of its carwash locations, joining more than 800 actively participating carwash facilities. ...More
    August 4, 2010
    Posted in News, Marketing, Operations
  • ICA Encouraged by Expo Despite Attendance Drop
    Despite a fourth consecutive drop in attendance, the mood during Car Care World Expo (CCWE) was businesslike with a slant toward professional learning. Attendance totaled 5,512 carwash equipment buyers and sellers, a drop of nearly 16 percent from last year. The drop-off ...More
    May 27, 2010
    Posted in News, Marketing, Operations
  • Environmental Website Plugs WaterSavers Carwash Program
    The International Carwash Association’s WaterSavers program received some positive publicity from a consumer-oriented environmental Web site last week when the Mother Nature Network ran a story examining the most eco-friendly place to wash a vehicle. The article included an ...More
    April 12, 2010
    Posted in News, Marketing, Operations
  • Mike’s Express Carwash Joins ICA WaterSavers Program
    Mike’s Express Carwash has enrolled 31 of its locations in the International Carwash Association’s WaterSavers environmental recognition program. The national marketing campaign was launched last year to help carwash operators promote their environmental stewardship. More ...More
    March 25, 2010
    Posted in News, Marketing, Operations
  • ICA Honored for WaterSavers Carwash Marketing Program
    The International Carwash Association has been named to the 2010 Associations Advance America Honor Roll for its environmental carwash recognition program WaterSavers. The national awards competition is sponsored by the American Society of Association Executives (ASAE) and ...More
    March 3, 2010
    Posted in News, Marketing, Operations
  • What it Means to be Green in Carwashing
    Green marketing might be the carwash industry’s biggest opportunity since we swapped out brushes for cloth. To date, however, few operators have been willing or able to make environmental issues a core part of their business strategies. This is despite the fact that ...More
    January 14, 2010 Kyle Doyle
    Posted in Articles, Marketing, Operations
  • C-store Chains Join ICA WaterSavers Carwash Program
    Two prominent convenience store chains joined the International Carwash Association’s WaterSavers program in mid-December, boosting the number of participating carwash locations to 570. With the additions of The Pantry and Circle K, there are now more than 100 companies ...More
    December 28, 2009
    Posted in News, Marketing, Operations
  • Giant Eagle Joins ICA WaterSavers Program
    Giant Eagle is the newest member of WaterSavers, the International Carwash Association’s environmental recognition program, ICA officials announced. Launched in April, WaterSavers is a national marketing program designed to help professional carwashes promote ...More
    December 2, 2009
    Posted in News, Marketing, Operations
  • ICA Establishes WaterSavers Advisory Council
    The International Carwash Association has formed a WaterSavers Advisory Council to help support the growth and efficacy of the professional carwash industry’s environmental-awareness and performance initiatives, officials announced. The group will consist of industry trade ...More
    October 13, 2009
    Posted in News, Marketing, Operations
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